Tesla's Feeling the Pain of Lower Pricing, but This EV Maker Isn't. Is the Stock a Buy?
Purchasing an electric car is now more affordable than it has ever been. Global automakers are cutting the cost of their electric vehicles and releasing more affordable models. They've noticed the effect on their bottom line. Even the market leader in electric vehicles with the strongest brand, Tesla (TSLA 2.22%), was forced to lower pricing. It now intends to produce a car in Germany for 25,000 euros, or somewhat less than $27,000, according to a Reuters story. Tesla has seen a decline in profit margins due to decreased prices. Compared to the same period previous year, its cost of goods consumed 7.2% more of its sales in the most recent quarter. Yet, BYD (BYDDY -0.21%), its largest opponent in the EV production market, has not encountered the same difficulty. In fact, over the same time frame, it was able to raise its gross margin on auto sales by three percentage points. And right now, the stock is available for a very attractive price The soon-to-be biggest EV maker BYD is grow...